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Research papers

The virtual sofa

Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific...

Catalogue: Innovate 2008
Authors: Diana Derval, Mario Menti
Companies: GMI (Global Market Insite), DervalResearch
June 16, 2008
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Citation

Derval and Menti (2008a, June 16). The virtual sofa. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-virtual-sofa